Amanda Seyfried claims marketing “ruined” ‘Jennifer’s Body’
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(Credits: Alamy)
16 years on from playing Needy Lesnicki in the cult comedy-horror Jennifer’s Body, American actor Amanda Seyfried has criticised the marketing of the film. In a new interview, the performer claimed that the overly sexualised marketing of the film “ruined” its impact.
Released back in 2009, Jennifer’s Body revolves around the friendship between Seyfried’s nerdy, reserved character and the confident, popular character of Jennifer Check – played by Megan Fox. Within the film, Fox’s character becomes possessed by a demon, causing her to kill and eat various classmates and male characters over the course of the film.
Upon initial release, the film was viewed as a box-office failure, with audiences failing to resonate with the outlandish story. In the years since, the film has become something of a cult classic. According to Seyfried, the negative reactions early on were largely down to how the film was marketed to audiences.
“If the critics criticise anything, it would be the marketing. The marketing sucked. It just did. And we all agree,” the actor said in a new interview with G2. In particular, she criticised the focus on sexualised images of Megan Fox used throughout the marketing campaign.
Seyfried went on to explain that director Karyn Kusama is a “fierce advocate of women in storytelling”. Explaining, “She is able to enhance the relationships between women on film and TV. She put it together so beautifully, and the marketing team cheapened it like it was just a romp, a gory romp. I think they ruined it.”
She also heaped praise onto the appeal of the film, sharing, “The special effects were so incredible, there were stunts, there was like everything that you could want. and girl-on-girl action.” Adding, “We were expressing a certain angst in a very, very specific comedic way.”
Despite the marketing blunder of Jennifer’s Body, the film has experienced an unparalleled resurgence in the intervening years. Now, the work is still beloved by audiences for its unique take on the comedy-horror genre.
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