What do Swedish House Mafia, Ultra Korea, and MTV all have in frequent? They all know simply the right way to maximize publicity with a obscure and refined announcement. What higher time than instantly following a Grammy’s night time that noticed BTS make history as the first ever Okay-Pop presenters? That’s laborious to say. However, it says quite a bit that SHM was capable of ‘Shoulder Shuffle’ their manner into the highlight with out actually saying something.
One can undoubtedly make the argument that it’s only a coincidence and we’re giving SHM an excessive amount of credit score. In truth, one responder mentioned,
“Could be actual, however I don’t keep in mind seeing that picture on Wessley’s website & I don’t keep in mind MTV being aside of the promo package deal they used.”
While that’s a good argument, contemplate the truth that round this time final yr, the trio . Secondly, Ultra Korea is on deck to make a splash in June however as of this writing, isn’t even leaking its lineup. Drizzling in some Swedish House Mafia information in section one would undoubtedly make waves.
If that’s not sufficient to persuade you, take a look at SHM’s website for information. What stands out is that solely June has lower than two dates confirmed up to now. As a outcome, one barely even notices the very refined try at advertising, very a lot consistent with immediately’s announcement.
How does MTV think about you ask? Well, the actual fact they’ve been sizzling on SHM’s heels since announcing a show in Stockholm goes with out saying. What’s fascinating right here is that certainly one of MTV’s 24-hour news stations is headquartered in Seoul.
At this level, it’s all however a foregone conclusion that Ultra Music Festival is in line for one more epic Swedish House Mafia set. With June nonetheless over three months out, that provides everybody loads of time to work on those, “Epic Chest Thrusts“