ARTMS’ HeeJin pays tribute to Korean culture in ‘Algorithm’ music video
The music video for ‘Algorithm’ stars HeeJin as a Korean princess who lives a glamorous life online, but wishing for more freedom in life. She soon makes a break for it, running away from the place to reunite with her ARTMS bandmates.
Later, the LOONA singer explores the streets of Seoul, takes pictures at photobooths and joins a dance class. “Sad love song / Sad but time is up / It’s my story / Every music bumpin’ algorithm rush,” she sings on the dance-pop track.
‘Algorithm’ is the lead single of HeeJin’s new mini-album, ‘K’. The record is the singer’s first solo release since her 2016 self-titled single, which had dropped ahead of her debut as a member of LOONA.
In other K-pop news, Bae Suzy has said her new Netflix K-drama series Doona! shows a “really human side” of K-pop idols. Meanwhile, Jessi has described her viral hit 2022 single ‘Zoom’ as an “annoying ass song”.
Elsewhere, Suga has revealed that he thought BTS’ 2015 album ‘The Most Beautiful Moment in Life, Pt. 1′ would be the boyband’s last release. Plus, Jungkook’s debut solo single ‘Seven’ has become the fastest song to reach 1billion streams on Spotify.